Fridays
Explore Project
Social Management
Service
GLP-1
Industry
K
Followers Generated
%
Increase in Reach
Overview
Fridays is a US-based telehealth platform offering GLP-1, longevity, microdosing, and TRT treatments. We managed their Instagram presence, delivering a consistent stream of product education and conversion-focused content across their full treatment range.
Process
We structured the content output around the full treatment range, building a consistent publishing rhythm that balanced product education with conversion-focused storytelling. Each treatment vertical was given its own content lane, with the wider brand identity acting as the connective thread holding it all together.
Results
Followers grew from 21.6K to 43.5K across the engagement, effectively doubling the audience. Monthly reach climbed from 13.2K to 149.7K accounts off the back of 58 posts published during the period, an order of magnitude shift that reflected both the volume and the structural consistency of the content output across the four treatment verticals.
