Paid Media That Scales

Paid Media

Paid Media
That Scales

We plan, build, and manage paid campaigns for health brands across Meta or TikTok. Whether you're scaling what works or fixing what's bleeding budget, we make the spend earn its place.

We plan, build, and manage paid campaigns for health brands across Meta or TikTok. Whether you're scaling what works or fixing what's bleeding budget, we make the spend earn its place.

Paid social advertising for a health brand by Otta

Pricing

Pricing

We keep pricing straightforward: a clear monthly management fee on top of your ad spend, no setup costs, and no long lock-ins. Every plan includes strategy, creative, and hands-on management.

Essential

£1,500

/month

For health brands that want their ads planned, scaled and managed properly, without wasting budget.

1 Platform (Meta, TikTok, Google)

Up to 2 Active Campaigns

Essential Targeting

12 Ad Creatives

6 Ad Concepts

Essential Strategy

Monthly Reporting

+ mORE

Pro

£2,500

/month

For ambitious health brands that want paid pushed to its full commercial potential across every channel.

Most Popular

2 Platforms (Meta, TikTok, Google)

Up to 4 Active Campaigns

Pro Targeting

Custom Audiences

20 Ad Creatives

10 Ad Concepts

Pro Strategy

Bi-Weekly Reporting

Pro Analytics

+ mORE

Enterprise

Custom

/month

For small scale-ups looking to increase their brand awareness

Everything in Pro

Custom Creative Volume

Advanced Audience Targeting

Enterprise Tracking

User Generated Content

Multi-Market Scaling

Custom Reporting

Quarterly Strategy Sessions

Custom scope

+ mORE

Pricing Plans

Compare Plans

Every plan includes strategy, creatives, and management. What changes is the scale of spend and the number of channels. Compare the tiers below to find the level that matches your goals.

Essential

£1,500 /month

Pro

£2,500 /month

Platforms & Campaigns

Platforms Managed

1 platform

2 platforms

Active Campaigns

Up to 2

up to 4

Strategy & targeting

Strategy

Essential

PRO

Audience Research

Essential

PRO

Audience Targeting

Essential

PRO

Custom Audiences

Setup & tracking

Pixel Setup

Ad Account Setup

Business Manager Setup

Campaign Structure Build

Tracking Setup

Essential

Pro

Creative

Ad Creatives

12

20

Creative Concepts

6

10

Creative Variations

2 each

2 each

Ad Copywriting

Essential

PRO

Video Editing

Essential

PRO

Video Ad Scripts

Revision Rounds

1

3

Optimisation

A/B Testing

Budget Management

Offer Testing

PERFORMANCE & REPORTING

Growth Targets

ESSENTIAL

PRO

Performance Targets

Analytics

Essential

PRO

Reporting

Monthly

bi-weekly

Account & service

Onboarding Calls

30 mins

60 mins

Strategy Calls

30 mins

60 mins

Dedicated Support

Compliance (GPhC / MHRA / ASA / CAP)

Minimum Term

3 months

3 months

essential

pRO

Essential

£1,500 /month

Platforms & Campaigns

Platforms Managed

1 platform

Active Campaigns

Up to 2

Strategy & targeting

Strategy

Essential

Audience Research

Essential

Audience Targeting

Essential

Custom Audiences

Setup & tracking

Pixel Setup

Ad Account Setup

Business Manager Setup

Campaign Structure Build

Tracking Setup

Essential

Creative

Ad Creatives

12

Creative Concepts

6

Creative Variations

2 each

Ad Copywriting

Essential

Video Editing

Essential

Video Ad Scripts

Revision Rounds

1

Optimisation

A/B Testing

Budget Management

Offer Testing

PERFORMANCE & REPORTING

Growth Targets

ESSENTIAL

Performance Targets

Analytics

Essential

Reporting

Monthly

Account & service

Onboarding Calls

30 mins

Strategy Calls

30 mins

Dedicated Support

Compliance

Minimum Term

3 months

Process

Our Process

Good paid media isn't about spending more, it's a process. Ours has three steps: strategy first, then live campaigns, then constant optimisation against the cost and return that matter to your business.

01

Strategy

We research your market, audience, and constraints, then build the strategy around them.

02

Execute

Content, channel management, and publishing, handled in full by the team.

03

Optimise

We track what drives results, cut what does not, and scale what works.

Health brand paid social ad creative by Otta
Health brand paid social ad creative by Otta

Why Otta

Our Value

We take time to understand each health brand's goals, audience, and compliance needs, then deliver a strategy and content system built specifically around them.

Founder-led

Senior management are on every account. Senior thinking on every decision and action.

Strategy First

We build the systems and strategies first, then run it. The work is structured and calculated.

Specialists

We only work with DTC health brands. The category is the entire focus and expertise.

Questions

Frequently Asked Questions

You've got the questions, we've got the answers. If there isn't an answer feel free to reach out to our team!

Which platforms do you run ads on?

Meta, TikTok, and Google, depending on where your audience is and what you're selling. We don't run every platform by default. We put budget where it performs for your brand, not where it spreads thinnest.

Does my ad spend come out of the fee?

No. Our fee covers strategy, creative, and management. Your ad spend sits separately and goes straight to the platforms. We're always clear about what you're paying us versus what's going on media, so there are no surprises.

How long before paid starts working?

The first few weeks are setup, testing, and learning what converts. Early signal usually shows within the first month, with stronger, more stable performance as the data builds. Paid rewards patience in the testing phase, then compounds.

How do you handle compliance in ads?

Carefully. Health advertising has rules most agencies don't know, from ASA and MHRA to platform-specific restrictions on medical claims. We build campaigns to stay within them from the start, so your ads run without getting pulled or flagged.

How do you measure success?

Against the numbers that matter to your business, not vanity metrics. Cost per acquisition, return on spend, lead quality, and revenue. You get clear reporting that ties spend to outcomes, so you always know what your money is doing.

Which platforms do you run ads on?

Meta, TikTok, and Google, depending on where your audience is and what you're selling. We don't run every platform by default. We put budget where it performs for your brand, not where it spreads thinnest.

Does my ad spend come out of the fee?

No. Our fee covers strategy, creative, and management. Your ad spend sits separately and goes straight to the platforms. We're always clear about what you're paying us versus what's going on media, so there are no surprises.

How long before paid starts working?

The first few weeks are setup, testing, and learning what converts. Early signal usually shows within the first month, with stronger, more stable performance as the data builds. Paid rewards patience in the testing phase, then compounds.

How do you handle compliance in ads?

Carefully. Health advertising has rules most agencies don't know, from ASA and MHRA to platform-specific restrictions on medical claims. We build campaigns to stay within them from the start, so your ads run without getting pulled or flagged.

How do you measure success?

Against the numbers that matter to your business, not vanity metrics. Cost per acquisition, return on spend, lead quality, and revenue. You get clear reporting that ties spend to outcomes, so you always know what your money is doing.

Contact

Let's grow your health brand

Start your project today! Contact us to learn more and let's work together to achieve your goals.

©2026 Otta All Rights Reserved

Start your project today! Contact us to learn more and let's work together to achieve your goals.

©2026 Otta All Rights Reserved

Start your project today! Contact us to learn more and let's work together to achieve your goals.

©2026 Otta All Rights Reserved