Paid Media

Pricing
Pricing
We keep pricing straightforward: a clear monthly management fee on top of your ad spend, no setup costs, and no long lock-ins. Every plan includes strategy, creative, and hands-on management.
Essential
£1,500
/month
For health brands that want their ads planned, scaled and managed properly, without wasting budget.
1 Platform (Meta, TikTok, Google)
Up to 2 Active Campaigns
Essential Targeting
12 Ad Creatives
6 Ad Concepts
Essential Strategy
Monthly Reporting
+ mORE
Pro
£2,500
/month
For ambitious health brands that want paid pushed to its full commercial potential across every channel.
Most Popular
2 Platforms (Meta, TikTok, Google)
Up to 4 Active Campaigns
Pro Targeting
Custom Audiences
20 Ad Creatives
10 Ad Concepts
Pro Strategy
Bi-Weekly Reporting
Pro Analytics
+ mORE
Enterprise
Custom
/month
For small scale-ups looking to increase their brand awareness
Everything in Pro
Custom Creative Volume
Advanced Audience Targeting
Enterprise Tracking
User Generated Content
Multi-Market Scaling
Custom Reporting
Quarterly Strategy Sessions
Custom scope
+ mORE
Pricing Plans
Compare Plans
Every plan includes strategy, creatives, and management. What changes is the scale of spend and the number of channels. Compare the tiers below to find the level that matches your goals.
Process
Our Process
Good paid media isn't about spending more, it's a process. Ours has three steps: strategy first, then live campaigns, then constant optimisation against the cost and return that matter to your business.
01
Strategy
We research your market, audience, and constraints, then build the strategy around them.
02
Execute
Content, channel management, and publishing, handled in full by the team.
03
Optimise
We track what drives results, cut what does not, and scale what works.


Why Otta
Our Value
We take time to understand each health brand's goals, audience, and compliance needs, then deliver a strategy and content system built specifically around them.
Founder-led
Senior management are on every account. Senior thinking on every decision and action.
Strategy First
We build the systems and strategies first, then run it. The work is structured and calculated.
Specialists
We only work with DTC health brands. The category is the entire focus and expertise.
Questions
Frequently Asked Questions
You've got the questions, we've got the answers. If there isn't an answer feel free to reach out to our team!