Otto Health
Explore Project
Social Management
Service
GLP-1
Industry
K
Views Generated
K
Link Clicks
Overview
Otto is a UK-based online pharmacy specialising in GLP-1 weight loss treatments. We managed their social media channels from launch, building their presence from zero and driving consistent growth across content, engagement, and traffic within the first three months.
Process
We built the channels from the ground up, defining the brand's voice, visual identity, and content pillars before producing a steady output designed to educate, build trust, and convert attention into website traffic. The strategy balanced informative content around GLP-1 treatments with brand-led content engineered to differentiate Otto from the wider pharmacy category.
Results
Within the first three months, the channels generated 378.5K content views and reached 135.7K unique viewers from a standing start. 2.8K link clicks were driven through to the website over the same period, giving Otto a credible top of funnel from launch and a measurable contribution to traffic before the brand had any meaningful organic search presence to lean on.
